Money Story: A High Net Worth individual may have a scarcity money story.
- chong Andelina
- Oct 23
- 2 min read
Updated: Nov 10
Sarah, Age 41, Married with 1 child.
High Achiever, drawing a monthly 5 figure salary (successful, driven) Financial Binging (uses high-end spending to cope with stress).
She's leaving a high-paying job as a partner in a law firm to start a lower-volume consulting firm.
Mindset Loop: Stress Spend, Guilt, Work Harder, Stress

Old Money Story: "The Self-Soother"
Core Belief: Her value is tied to her achievement. She is constantly depleted by the demands of success. Money is the fastest path to temporary comfort. In her teens, she witnessed that her father had huge losses from investment and affected the family.
Resulting Behavior: Large, often spontaneous purchases (luxury travel, designer goods, expensive "self-care" services) when her stress peaks. This is followed by intense guilt and a return to scarcity panic about her savings, despite her actual wealth.

Refined Money Story: "The Conscious Investor"
Her internal peace is her highest value. She uses her wealth intentionally to invest in resources that support sustainable well-being and growth, not temporary highs.
How Money Story Coaching Helps Sarah
1. Identify the Trigger-Response Pattern
Coaching guides Sarah to slow down the moment between the stressor (a difficult meeting, the fear of career transition failure) and the spending impulse. Together, They establish an "emotional pause button."
The Shift: Sarah learns that the urge to spend is simply a distress signal. She names the underlying feeling: Am I feeling incompetent? Exhausted? Unseen? Once named, she can choose a healthy coping mechanism instead of a credit card.
2. Separate Worth from Net Worth
Coaching Challenges her belief that high-end spending is necessary proof of her success.
The Shift: Sarah gain new insight and realizes her security is based on her skills developed over time and also her personal qualities as a unique individual, not the newest branded handbag. This creates a solid foundation of self-worth that is independent of her spending habits.

3. Reroute the Emotional Spend
Coaching guides Sarah budget for "True Self-Care Investments." If her high stress requires massive relief, what are the high-value, non-binge items that actually help her future?
Instead of: A spontaneous $5,000 shopping spree.
It becomes: A lower budget for a week-long wellness retreat specifically designed for high-achievers to process their transition.
By shifting her relationship with money from a coping mechanism to a strategic resource, Sarah is empowered. She replaces the frantic, guilty cycle of the "High-Achieving Hedonist" with the power and peace of the "Conscious Investor."
The above is for general information and context applies. Sarah is a persona.




